There is power in recognition. It’s rare for clients to trust doing business with someone they’ve never heard of before. When marketing your real estate business, it’s essential to have a strategy in place. Here are four effective strategies to help boost your brand and attract more customers.

1.Digital Marketing

Having a strong online presence is crucial, especially during this pandemic. From online shopping to virtual education, everyone and everything is going digital. The internet is how you can meet customers where they are.

Website

Testimonials, contact information, professional photography, you name it. A website is where clients can find and learn everything about you and your services. 

Emails

In case you’re wondering if people still check their emails, the answer is yes. Don’t underestimate the effectiveness of email marketing, especially if you already produce valuable content, such as blog posts, on your website. Encourage your readers to sign up for an e-newsletter, which you can send weekly via email. This can include promos, free resources, and more.

Videos

Did you know that 73% of sellers are more likely to list their home with an agent who uses videos? Cinematic videography is a great way to keep viewers engaged and showcase property. Best of all, videos are shareable. From websites and social media, to emails and text messages, shareable content such as videos can reach a greater audience. 

2.Print Marketing Materials

Leave a lasting impression on potential clients with awesome printables. Business cards never go out of style, and are the easiest exchange during a formal greeting. Other print materials, such as infographics and brochures, can be the creativity that makes your real estate business stand out from others. These marketing items can provide value to your audience, such as location highlights and property features, and are easy to distribute at events. 

3.Events

Speaking of events, the best thing about them is that they already have your target audience and potential clients all in one place. Your attendance is the perfect opportunity as a real estate professional to generate leads. Here, you can answer buyer and seller questions, build rapport with prospects, and gain recognition. Below are some of the best events to market your business:

• Home-buying seminars
• Career summits about real estate investment
• Real estate conferences (including virtual conferences)
• Entrepreneurial networking events 

4.Referral Marketing

Last but not least, real estate agents and businesses understand the leverage behind referrals. A good referral goes a long way. By simply encouraging customers to tell friends about your services, you can multiply your connections. 

A referral system is a great marketing strategy. Consider promoting online reviews on your website or social media platforms. Another method is to include calls-to-action in your emails and newsletters, reminding clients to rate and share your services. If time is of the essence, there are also online referral programs available at no cost for real estate agents and companies.  

With these four real estate marketing strategies, your clientele is sure to grow. In the meantime, In D Sky Homes is here to assist in your real estate marketing needs. Contact our team today for more information or to book your free consultation.