This year took an unexpected turn when COVID-19, or “Coronavirus,” severely impacted lives and business operations worldwide. Now, as cities and real estate businesses slowly begin to re-open, in-person showings are returning under new coronavirus protocols. 

Depending on the level of risk factors, many potential clients still may prefer alternative services for safety measures. Real estate agents and companies must learn how to adapt their marketing strategies to the “new normal.”  

Here are three marketing tips to help navigate your real estate business through this pandemic:

Have a Website for your Real Estate Business  

Due to pandemic safety precautions, everyone and everything are online right now—meetings, classes, conferences, etc. With less in-person interactions, having a website is not only convenient for your real estate business—it’s vital. 

With a website, you have the opportunity to boost your online presence and connect with multiple potential buyers around the clock. A well-designed website displays your professional profile, images, videos, and contact and social media information all in one place. It’s user-friendly, easily accessible, and sets your business apart. 

Your website is also the best way to keep your clients updated on any changes regarding COVID-19 regulations in your property’s area. Should you need to postpone appointments or inform clients of pandemic guidelines before touring a property, a website is the best resource.

Offer Virtual Experiences for Real Estate Listings

Since virtual walkthroughs were becoming popular before the pandemic, this is the best time to capitalize on the service and stand out from the competition. Advanced Matterport technology creates 3D images of your property listings to share on your website. This gives users an immersive 3D tour experience. 

Also, matterport technology develops two-dimensional floor plans, providing your potential buyer with more details about the property. Considering that more clients choose to view listings online before scheduling in-person tours, offering virtual tours expands your clientele. 

Last but not least, you can take it a step further and provide virtual staging tools to help your potential buyer envision their perfect home. With virtual staging, users can add stylish furniture within photos of vacant rooms to create realistic images. 

Be Responsive

Now more than ever, clients are sending emails, text messages, and social media comments. Your response time exemplifies your customer service and can make or break a deal. 

For some potential buyers, virtual tours do not supply enough information. Someone may have extensive questions about the neighbors and the area, wears and tears of the home, and so on. Some clients may have travel restrictions due to COVID-19 regulations in their area and require more time and flexibility. Last, some people are skeptical of virtual services, understanding that images and videos can be manipulated. 

Remember, the pandemic creates some type of inconvenience for everyone. As a real estate agent or firm, this is an excellent time to show clients you’re trustworthy and care about their concerns and safety.

Additional Resources

The National Association of REALTORS® issued a coronavirus guide to help real estate agents navigate their business during the pandemic. Some suggestions include offering appointment-only showings, encourage clients to stay in their cars until your arrival, and turning on appliances in advance. 

Also, be sure to wear face masks when with clients, have hand sanitizer readily available, and to clean everything touched afterward. For additional information about COVID-19 and best practices, you can visit the World Health Organization (WHO) and the Centers for Disease Control (CDC) websites. 

InDSky Homes has helped create dozens of websites and other marketing services for successful real estate agents like you. From matterport technology to professional photography, we offer all real estate marketing services to fit your needs. Book your consultation today!